WhatsApp Business PlatformMeta-verified business
The WhatsApp Business Platform, for companies
WhatsApp on a phone belongs to whoever is holding the phone. The Business Platform belongs to the company: several people answering one number, every conversation kept, and a record that survives somebody leaving.
One number, several people
A shared inbox rather than a handset. Conversations are assigned, and two people cannot answer the same customer twice without seeing what the other said.
The conversation stays with the company
When a salesperson leaves, their WhatsApp history usually leaves with them. On the platform it stays: the next person picks up a conversation with everything that was said still in front of them.
Sending to a list, properly
Broadcasting from a phone gets a number blocked. Campaigns on the platform use approved templates, respect opt-outs, and report delivery and read status per recipient.
What a verified business looks like
A verified account shows your business name rather than a phone number, which is the difference between a message that reads as a company and one that reads as a stranger.
Questions we are asked
What is the difference between WhatsApp Business and the Business Platform?
The Business app runs on one phone for one person. The Platform runs on a server, lets a team share one number, and keeps the conversation history with the company.
Can several staff answer the same WhatsApp number?
Yes. That is the main reason to move off a handset: conversations are assigned, and everyone can see what has already been said.
Why do broadcasts from a normal phone get blocked?
The consumer app is not built for sending to lists, and the pattern looks like spam. The Platform sends through approved templates instead.
What happens to our chat history if a salesperson leaves?
It stays on the platform under your account. The next person opens the same conversation with the full history in front of them.